Customer behaviour investigation
Understand how activity differs between new and returning fictional customers.
- Sample inputs
- Synthetic dated transaction records with a documented customer definition.
- Your tasks
- Build cohorts, examine missingness, visualise distributions and compare first-month behaviour.
- What to deliver
- An EDA notebook and a qualified findings memo.
- Quality checks
- Avoid comparing a full year's returning customers with one week of new customers; document observation windows.
- Interview discussion
- Explain how cohort definitions and survivorship affect the result.